Being talkable is being informational. Before someone can talk about a brand or business, they need to first become aware of the brand or business. In other words, for word-of-mouth to happen, someone needs to gain first-hand knowledge from either personal experience, through conversation with others, or directly from a brand or business. Information leads [...]
Read more →The Professional Convention Management Association and Keppler Speakers have joined forces to bring you valuable travel tips especially for meeting planners. We are proud to present you with the first in a monthly series of exclusive video blogs from CBS News’ Emmy Award-winning investigative reporter Peter Greenberg. This month, Greenberg addresses an issue which we’d [...]
Read more →By Stan Slap
In this video blog, business strategist Stan Slap discusses the differences among morals, values, and ethics in business, and why allowing managers to protect their personal values can ultimately protect your business. Often, corporate ethics violations are not just the result of one major instance of misconduct by top executives, but rather, are the culmination [...]
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By Ken Schmidt
As with my Top 10 Tips for Meeting Planners, I have a Golden Rule for Speakers that supersedes my Top Ten: The meeting planner is your master. You were hired by and are present at the meeting to serve him or her. Your meeting planner is not only the most stressed-out person on the planet [...]
Read more →By Ken Schmidt
I’ve been to thousands of meetings of all sizes and budgets. I’ve seen a lot of what works and a lot of what doesn’t. The stuff that doesn’t is almost always easily avoidable. From a paid speaker’s perspective, here’s my Golden Rule, which supersedes all of my Top Ten: Always remember that a speaker gets [...]
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